Dr. James McQuivey of Forrester Research claims that one minute of video is worth 1.8 million words. Yes, that's MILLIONS. What?
We all know that a picture is worth a thousand words but 1.8 million? Come on!
Being the eternal skeptic I decided that I would try it with my company. But there is no way I was spending tens of thousands of dollars on a slick video marketing campaign just to prove a point. That got me thinking. Everyone everywhere (well almost) has a smart phone and a connection to the internet. Online shopping has, at times, surpassed brick and mortar shopping. I have to admit I am an Amazon addict. Why go through the crowds and traffic when you can point and click your way to free 2-day delivery right to your door? Hi I'm Larry....I'm an Amazon addict......HI LARRY.
With the many changes to the funeral space coming at lightning speed with the Millennial generation coming into their own, things like online videos really make sense. With online instructional videos, we can meet people where THEY are, not where we think they ought to be, and I love the idea of being in people's pockets (i.e. smart phones!). And best of all these videos do not have to be slick expensive productions but can be shot casually with an iPhone and an energetic service tech and will reach many more people helping to fulfill part of our company's vision.
We try to be always mindful of our vision to positively impact and support the death-care profession through committed service partnerships, balanced engineering, and universal education.
Things are changing so quickly in ALL industries and professions and it is hard to keep up sometimes. Consider this. I was at a friend's house over the holidays and his two-year-old daughter was playing with a plastic toy phone handset, like the ones that have the curly cord that connects to a regular phone. She was pretending to take pictures with it. My first thought was "well, she is cute but not too bright". But then I thought, wait a minute, she doesn't know the difference between a cell phone with a camera and an old school type phone that doesn't have a camera. She has never seen a phone that doesn't have a camera! I was blown away by that. Meet people where THEY are.
If you are interested, check out our first instructional video at help.crematorymanufacturing.com/video1 and let me know what you think. We have plans for many more videos that will cover everything from basic crematory equipment troubleshooting clips to maintenance best practices and everything in-between.